Imagine my shock and surprise (not) when I found out that Enfamil (and probably other formula companies) had developed a “toddler formula” to use instead of milk, because [drum roll and a big tada] this artificial food had DHA and ARA — “important building blocks of child’s developing brain and eyes” in it.
Um, so does breastmilk!
So, Enfamil, by saying that toddlers need DHA and ARA, you are saying that physiologically speaking, toddlers should still be nursing! So stop undermining the efforts of mothers who want to nurse their babies by giving out free samples in hospitals, advertising in magazines that target pregnant moms and new moms, and all the other things that go against the International Code of Marketing of Breastmilk Substitutes.
And to you moms out there who have been faced with some sort of negativity for still breastfeeding your infant or toddler, you can whip out the Enfamil ad [like you haven’t already ripped it out of whatever magazines you came across and threw it away in disgust — but next time you see one, you can save it for just such an occasion! :-)] and wave it under the nose of your friend or family member or nosy stranger and say — “See! Even Enfamil agrees that toddlers still need what breastmilk has! So back off, buddy!”
[Ok, you don’t need to get militant… unless you want to. :-)]
Filed under: breastfeeding | Tagged: breastfeeding, breastfeeding a toddler, enfamil, enfamil lipil, enfamil next step, enfamil next step lipil, enfamil toddler formula, extended breastfeeding, lipil, The International Code of Marketing of Breastmilk Substitutes, toddler formula |